![]() ![]() When the milestone of $5,000 per month is met, the podcast promises to branch out and run its own events when $20,000 is met, the podcasters will be able to quit their jobs and work full time podcasting, meaning daily content for the fans. Gaming podcast The Angry Chicken gets all of its funding via Patreon, a site that allows listeners to pledge money monthly, creating a monthly wage for the podcasters. If you’re starting out with just a podcast then you can leverage your initial audience to create something bigger in the future. Having something to listen to on a regular basis creates loyalty, where the customer will keep coming back and listening intently to what you have to say. A podcast is your chance to tell people what you’re all about and connect with them on a personal level, building trust, giving information, maybe making them laugh. The more exposure your target audience has to your brand, the more successful you’re going to be, so don’t overlook the importance of adding an extra layer of branding to the mix in the form of a podcast. This includes your website, your email campaigns, your advertisements, your logo, your slogan and now, your podcast. The more consistent information and marketing material about your business is out there for people to see, the more solid your brand will be.
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